On Message

We are used to politicians and marketers being concerned with staying “on message”.  Sometimes it can be frustrating because they may not actually answer a question asked.  Nevertheless, it is worthwhile for managers to understand their own messages in difficult situations.

Being “on message” conveys confidence and the understanding from the audience that we have thought through issues and considered our conclusions.  Armed with confidence and a message, we are less likely to lose track of the purpose of our encounters.  Particularly in high stress moments, maintaining focus on the real issues helps us prevent the pursuit of irrelevant conversations. 

• Much Anticipated Presentation: Whether it is in the audience or in you as the presenter, high levels of anticipation create clouds of distraction.  By definition, the stakes are elevated.  Prepare by being completely ready to present and by anticipating distractions that may come from the audience.  Practice tying to the key message any possible challenges that might be raised by the audience.  Even if the questions and points are different from the ones you practiced, your mind will easily access the practiced skills and information. 

• Job Interview: You are not at the mercy of the interviewer when being considered for a new position.  As a manager you have a definite style and years of experience.  Put your resume away and think about who you are, how you define yourself, and why you want the job.  This is the set of key messages you need to recall when asked questions; in the moment before answering the question, take a breath and silently relate the point of the question to your key messages.  Reply in a manner that conveys the desired information in the context of your self-definition.  By answering each question in this way, you will create the true impression of you and your career.